Caffe Del Duca is built on the realization that today, a jar of instant coffee can be found in majority of homes/offices and that consumers are increasingly trying out different types of coffee, such as cappuccino, espresso, mocha and latte. The expanding consumer demand for product choice, quality and value has led to an increase in the coffees being made available to a discerning public. The firm has realised that ‘value’ is the way in which the consumer views one’s product in comparison with competitive offerings. The firm is striving to achieve sustainable and profitable coffee farming ecosystem, with valuable partnerships linkages rom where the coffee is grown in the field, to the way in which it reaches the consumer. This is evident in our motto which reads “Quality Kenyan beans: quality espresso experience”.